Unless Agency Spletna stran by Fanny De Bray

Unless Agency Spletna stran by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Oblikovanje spletnih strani in spletno oblikovanje Competition Category.

ŽeleznaSpletno oblikovanje· 2022

Unless Agency Spletna stran

by Fanny De Bray

Client: Unless agency

Železna nagrada A' Design Award Winner in Spletno oblikovanje Category

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Verified Award Winner

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Colors

The Design

About Unless Agency Spletna stran

Unless Agency je spletna stran, ustvarjena kot del širše blagovne identitete za svetovalno in komunikacijsko agencijo. Spletna stran je bila razvita po analizi tržnih trendov, pozicioniranja konkurence in praks v panogi, kar je pripeljalo do blagovne platforme, ki opredeljuje ključna sporočila. Obris monograma blagovne znamke je uporabljen za oblikovanje krožnih geometrijskih oblik, ki strukturirajo besedilo in fotografije ter tvorijo ikone, ki ponazarjajo ključne točke. Barve in slike so navdihnjene z naravo in svetom luksuza, kar odraža vrednote in natančen pristop agencije.

The Recognition

About the Železna nagrada A' Design Award

Unless Agency Spletna stran je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Unless Agency Spletna stran se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Unless Agency Spletna stran zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.