Chongqing Plakat, Vrečka by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2022

Chongqing Plakat, Vrečka

by Yueyang Mao

Client: Yueyang Mao

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chongqing Plakat, Vrečka

Chongqing je serija plakatov o mestu Chongqing na Kitajskem. Oblikovanje združuje znamenite znamenitosti z sestavinami za kitajski "hot pot". Jama Hongya, Veliko gledališče Chongqing in žičnica čez reko Jangce so zlite s posodami za kuhanje hot pota. Panda je prikazana, kako se kopa v hot potu ter drži bambusove poganjke in mlado čebulo, kar doda lahkoten in humorističen ton. Plakati so izdelani z brizgalnim tiskom na kaširan papir. Zasnova je namenjena letališčem in postajam za vlake visokih hitrosti, kjer lahko potniki najdejo zamisli za potovalne cilje. Enaki vzorci se lahko natisnejo tudi na papirnate vrečke.

The Recognition

About the Železna nagrada A' Design Award

Chongqing Plakat, Vrečka je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Chongqing Plakat, Vrečka se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Chongqing Plakat, Vrečka zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
Dimensions & Packaging: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
Tags: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
Production Technology: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
Design Challenge: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
Research: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
Inspiration: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
Project Duration: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Operation Flow: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Team Members: Yueyang Mao
Image Credits: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.