Top Mercury Spletna stran by Daniel Houle

Top Mercury Spletna stran by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje spletnih strani in spletno oblikovanje Competition Category.

ŽeleznaSpletno oblikovanje· 2023

Top Mercury Spletna stran

by Daniel Houle

Client: Azuro Digital

Železna nagrada A' Design Award Winner in Spletno oblikovanje Category

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Colors

The Design

About Top Mercury Spletna stran

Top Mercury je spletna stran, ustvarjena za agencijo za oglaševanje na družbenih omrežjih. Spletna stran uporablja gibalne učinke, animacije in izvirne ilustracije za predstavitev čiste in sodobne estetike. Zasnova je bila izdelana s Figmo in razvita z Webflowom ter je v celoti odzivna na vseh napravah, brskalnikih in velikostih zaslonov. Gumbi in povezave obiskovalcem omogočajo interakcijo z različnimi razdelki. Gibanje je bilo ohranjeno subtilno, da vmesnik ostaja jasen in preprost za spremljanje. Spletna stran je dosegla konverzijsko stopnjo 8 odstotkov, kar presega panožno referenco 5 odstotkov.

The Recognition

About the Železna nagrada A' Design Award

Top Mercury Spletna stran je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Top Mercury Spletna stran se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Top Mercury Spletna stran zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.