Stadium SC Freiburg Sistem Za Iskanje Poti by Thomas Geissert

Stadium SC Freiburg Sistem Za Iskanje Poti by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2022

Stadium SC Freiburg Sistem Za Iskanje Poti

by Thomas Geissert

Client: Teamgeissert

Železna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Stadium SC Freiburg Sistem Za Iskanje Poti

Cilj je bil ustvariti sistem z lastno identiteto in izvirnostjo, ki presega. Struktura novega stadiona SC Freiburg je sestavljena iz ortogonalne osnovne oblike in pravokotne strehe. Podpreti je treba vodilno načelo arhitekturnega oblikovanja, ustvariti strukturo, ki oblikuje identiteto. Nov sistem za iskanje poti in orientacijo se torej predstavlja z jasnim jezikom oblike. Obiskovalce in navijače sprejema in informira že na zunanjih površinah (parkirišče, postajališče, tramvaj), vodi do vhodov in na stadionu po promenadi do sedežev.

The Recognition

About the Železna nagrada A' Design Award

Stadium SC Freiburg Sistem Za Iskanje Poti je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Stadium SC Freiburg Sistem Za Iskanje Poti se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Stadium SC Freiburg Sistem Za Iskanje Poti zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT