Shadlee Primarna funkcija: Embalaža za sok by Mohammadreza Eslamparast

Shadlee Primarna funkcija: Embalaža za sok by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2022

Shadlee Primarna funkcija: Embalaža za sok

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Srebrna nagrada A' Design Award Winner in Embalaža Category

29,845

Verified Award Winner

Verify Award Status for #140099

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Primarna funkcija: Embalaža za sok

Shadlee je serija embalaž za sok, ustvarjena za osem sadnih okusov, vključno z ananasom, mangom in višnjo. Vsak karton meri 45 mm v širino, 45 mm v globino in 130 mm v višino. Grafike so ročno narisane v kubističnem slogu, nato skenirane in dokončane na računalniku. Uporabljene so enotne barve, saj metoda fleksografskega tiska ne omogoča prelivov. Vsaka embalaža prikazuje domišljijski obraz s podrobnostmi, kot so listi, sadeži, glasbila ali športni predmeti. Barva vsake embalaže je povezana z njenim okusom.

The Recognition

About the Srebrna nagrada A' Design Award

Shadlee Primarna funkcija: Embalaža za sok je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Shadlee Primarna funkcija: Embalaža za sok se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Shadlee Primarna funkcija: Embalaža za sok je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.