Buddy Workwear Primarna funkcija: Blagovna identiteta by Pilotfisch GmbH and Co. KG

Buddy Workwear Primarna funkcija: Blagovna identiteta by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

SrebrnaOglaševanje· 2022

Buddy Workwear Primarna funkcija: Blagovna identiteta

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Srebrna nagrada A' Design Award Winner in Oglaševanje Category

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Colors

The Design

About Buddy Workwear Primarna funkcija: Blagovna identiteta

Buddy Workwear je blagovna identiteta, ustvarjena za proizvajalca delovnih oblačil v Nemčiji. Ime Buddy predstavlja jedro identitete in izhaja iz nekdanjega imena podjetja. Temno modra služi kot glavna barva in poskrbi, da izdelki in fotografije izstopajo, medtem ko se svetlo modra uporablja kot poudarna barva. Barvi se dopolnjujeta kot prijatelja (angl. buddies). Jasna tipografija in preprosto besedišče podpirata neposreden značaj blagovne znamke. Identiteta je uporabljena na tiskanih brošurah, spletni strani, videu in kampanji na družbenih omrežjih.

The Recognition

About the Srebrna nagrada A' Design Award

Buddy Workwear Primarna funkcija: Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Buddy Workwear Primarna funkcija: Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Buddy Workwear Primarna funkcija: Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster