Wan Xiang Sheng Embalaža za čaj by Huang Feng

Wan Xiang Sheng Embalaža za čaj by Huang Feng is a highly esteemed winner of the very prestigious 2023 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2023

Wan Xiang Sheng Embalaža za čaj

by Huang Feng

Client: Huang Feng

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
Verify Award Status for #141219

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wan Xiang Sheng Embalaža za čaj

Wan Xiang Sheng je darilna škatla za skalni čaj z gore Wuyishan. Zunanja škatla posnema obliko gorovja Wuyi in spominja na pokrajine kitajskega slikarstva. Ko je škatla postavljena pokonci, obris prikazuje osebo v meditaciji. Škatla je izdelana iz posebnega papirja s svetlo sivo teksturo kamna, globoki tisk, reliefni tisk, slepi tisk in vroče zlatotiskanje pa upodabljajo obliko in teksturo čajne gore. Škatla se odpira kot knjiga in vsebuje dve manjši embalaži s štirimi vrečkami čaja. Zasnova vabi k umirjenosti in drugačnemu pogledu na svet.

The Recognition

About the Zlata nagrada A' Design Award

Wan Xiang Sheng Embalaža za čaj je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Wan Xiang Sheng Embalaža za čaj se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wan Xiang Sheng Embalaža za čaj ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.