Moon and Tea Mid Autumn Embalaža darilne škatle by Chenxiang Xi

Moon and Tea Mid Autumn Embalaža darilne škatle by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2023

Moon and Tea Mid Autumn Embalaža darilne škatle

by Chenxiang Xi

Client: 5gN² Creative Design Studio

Zlata nagrada A' Design Award Winner in Embalaža Category

41,250
Verified Award Winner
Verify Award Status for #141633

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Tea Mid Autumn Embalaža darilne škatle

Moon and Tea Mid Autumn je darilna škatla, ustvarjena za praznik sredine jeseni, ki ga na Kitajskem tradicionalno praznujejo v osmem mesecu luninega leta. Škatla je izdelana iz naravnih materialov, kot so bambus, keramika in pšenična slama. V njej so lunini kolački z lokalnim barvnim rižem in čajem Pu-erh. Vsak del je zasnovan za ponovno uporabo. Osrednji del in pokrivna plošča iz belega porcelana postaneta čajni pladenj, ročaj pa služi kot žlička. Notranjo škatlo je mogoče spremeniti v lunino svetilko, kroglasti del pokrova pa se lahko uporabi kot kadilnica.

The Recognition

About the Zlata nagrada A' Design Award

Moon and Tea Mid Autumn Embalaža darilne škatle je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Moon and Tea Mid Autumn Embalaža darilne škatle se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Moon and Tea Mid Autumn Embalaža darilne škatle ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions & Packaging: 24.5cm x 8.5cm x 30cm
Production Technology: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Design Challenge: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Research: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Project Duration: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Operation Flow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Team Members: Chenxiang Xi and Chenling Zhang