Prakrishi Embalaža za med by Vishal Vora

Prakrishi Embalaža za med by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2023

Prakrishi Embalaža za med

by Vishal Vora

Client: Prakrishi

Srebrna nagrada A' Design Award Winner in Embalaža Category

25,211

Verified Award Winner

Verify Award Status for #141936

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prakrishi Embalaža za med

Prakrishi je oblikovanje embalaže za linijo šestih aromatiziranih vrst medu. Linija razširja obstoječo blagovno znamko ter ohranja njen minimalističen slog in velikodušno belino. Stiliziran motiv, ki temelji na čebeljih krilih, služi kot glavni vizualni element. Motiv daje liniji medu prepoznavno identiteto in kupcem pomaga na polici razlikovati med šestimi okusi. Vsak med je polnjen v stekleno steklenico, ki meri 180 milimetrov v višino in 100 milimetrov v širino. Etiketa steklenice in prevleka pokrovčka sta natisnjeni na naravnem belem teksturiranem papirju.

The Recognition

About the Srebrna nagrada A' Design Award

Prakrishi Embalaža za med je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Prakrishi Embalaža za med se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Prakrishi Embalaža za med je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)