Artsmuzeum Blagovna identiteta by Jessica Yang - WeBranding Global

Artsmuzeum Blagovna identiteta by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2023

Artsmuzeum Blagovna identiteta

by Jessica Yang - WeBranding Global

Client: WeBranding Global

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Artsmuzeum Blagovna identiteta

ArtsMuzeum je blagovna identiteta, ustvarjena za spletno trgovino z darili, ki prodaja izdelke, povezane z umetnostjo. Identiteta povezuje zgodovinsko umetnost s sodobnim življenjem. Logotip združuje gotske, a krepke črkovne oblike s kvadratnim okvirjem, ki se zdi, da se nadaljuje v neskončnost. Ime je skrajšano in razporejeno v ustvarjalne bloke, črke pa so sestavljene kot enoten grafični vzorec, zgrajen iz pozitivnega in negativnega prostora. Jedrnato in trdno oblikovanje je uporabljeno na spletni strani, tiskovinah in promocijskih materialih.

The Recognition

About the Srebrna nagrada A' Design Award

Artsmuzeum Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Artsmuzeum Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Artsmuzeum Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Dimensions & Packaging: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
Tags: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Production Technology: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Design Challenge: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Research: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Inspiration: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Project Duration: June 2022 / New York City
Operation Flow: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Team Members: Creative Director: Jessica Yang
WBG Creative Center
Image Credits: WeBranding Global LLC