China Merchants Notranja zasnova bančne poslovalnice – avtor Shenzhen Scene Aesthetic Design Co., Ltd

Delo China Merchants Notranja zasnova bančne poslovalnice avtorja Shenzhen Scene Aesthetic Design Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ŽeleznaInterier· 2023

China Merchants Notranja zasnova bančne poslovalnice

avtor/ica: Shenzhen Scene Aesthetic Design Co., Ltd

Naročnik: China Merchants Bank

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #142304

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu China Merchants Notranja zasnova bančne poslovalnice

China Merchants je notranja zasnova bančne poslovalnice, izvedena v Shenzhenu na Kitajskem. 870 kvadratnih metrov velik prostor je razdeljen na funkcionalna območja za poslovno sprejemno pisarno, čakalnico in zabavo, ki vsa izhajajo iz osrednjega integriranega počivališča. Kvadrat, oblika, ki se v klasični kitajski arhitekturi uporablja za okna, je vzet kot vizualno jedro za izražanje stabilnosti in odprtosti. Les, usnje, steklo in razsvetljava s temperaturo barve 5500K so kombinirani s črnimi okvirji in barvami blagovne znamke, kar ustvarja umirjeno vzdušje. Poslovalnica je zasnovana kot prostor za vsakodnevno druženje in sprostitev.

Priznanje

O nagradi Železna nagrada A' Design Award

China Merchants Notranja zasnova bančne poslovalnice je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od China Merchants Notranja zasnova bančne poslovalnice se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si China Merchants Notranja zasnova bančne poslovalnice zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimenzije in embalaža: 870㎡
Oznake: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Proizvodna tehnologija: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Oblikovalski izziv: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Raziskave: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiracija: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Trajanje projekta: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Potek delovanja: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Člani ekipe: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang