Ecovacs Notranja zasnova maloprodajne trgovine by Shenzhen Scene Aesthetic Design Co., Ltd

Ecovacs Notranja zasnova maloprodajne trgovine by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ŽeleznaInterier· 2023

Ecovacs Notranja zasnova maloprodajne trgovine

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: ECOVACS SI Design

Železna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

Verify Award Status for #142308

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecovacs Notranja zasnova maloprodajne trgovine

Ecovacs je notranja zasnova maloprodajne trgovine, namenjene inteligentnim robotskim izdelkom, ki obsega 150 kvadratnih metrov. Trgovina predstavlja temo boljšega načina življenja skozi domače scenarije, v katerih se tehnologija in vsakdanje življenje prepletata. Prevladujoč prostor zaznamuje odtenek modre v prehodih, ki ga dopolnjujejo topli leseni vzorci ter srebrno-sive razstavne police s kovinsko teksturo. Okrogle oblike, povzete po logotipu blagovne znamke in izdelkih, so uporabljene kot vizualni jezik. Načrtovana pot vodi obiskovalce skozi predstavitvene, prodajne, doživljajske in scenarijske cone. Trgovina je bila odprta na Kitajskem leta 2022.

The Recognition

About the Železna nagrada A' Design Award

Ecovacs Notranja zasnova maloprodajne trgovine je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Ecovacs Notranja zasnova maloprodajne trgovine se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Ecovacs Notranja zasnova maloprodajne trgovine zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
Dimensions & Packaging: 150㎡
Tags: New retail model,Immersive experience,Future home scenarios,robots; Humanistic
Production Technology: 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
Design Challenge: This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
Research: As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
Inspiration: Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
Project Duration: The project began in January 2022 and was launched in China in June 2022.
Operation Flow: Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang