Lumedica Korporativna blagovna identiteta by Spiros Gizas

Lumedica Korporativna blagovna identiteta by Spiros Gizas is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2023

Lumedica Korporativna blagovna identiteta

by Spiros Gizas

Client: Lumedica

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Lumedica Korporativna blagovna identiteta

Lumedica je korporativna blagovna identiteta, ustvarjena za diagnostično podjetje. Identiteta temelji na klasični pisavi in grafičnem logotipu v obliki sekvence, obliki, ki se uporablja v bioinformatiki za prikaz ohranjenosti in raznolikosti zaporedij DNK in RNK. Logotip je postavljen kot osrednja točka oblikovanja. Barve, tipografija, oblike, slike in prazen prostor so združeni tako, da izražajo značaj blagovne znamke. Identiteta je uporabljena na ovojnicah, pisemskih glavah, mapah z rezultati, dnevniku, brošurah, torbi, vizitkah, letakih in koledarju.

The Recognition

About the Železna nagrada A' Design Award

Lumedica Korporativna blagovna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Lumedica Korporativna blagovna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Lumedica Korporativna blagovna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
Dimensions & Packaging: A4 letter, folders, envelope, bag, calendar, cards, flyers
Tags: Logo, DNA, Diagnostic, Corporate idemtity, Brand
Production Technology: We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.
Design Challenge: We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
Research: A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
Inspiration: The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
Project Duration: The project started in September 2021 in Athens
Operation Flow: Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company.
Image Credits: Images by Spiros Gizas