Chinese Style Coffee Ilustracija za embalažo kave by Weina Xiao

Chinese Style Coffee Ilustracija za embalažo kave by Weina Xiao is a highly esteemed winner of the very prestigious 2023 Zlata nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ZlataGrafika· 2023

Chinese Style Coffee Ilustracija za embalažo kave

by Weina Xiao

Client: Manta Ray Coffee Roasters

Zlata nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #145544

View at A' Design Award Press Release Award Badge

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The Design

About Chinese Style Coffee Ilustracija za embalažo kave

Kitajski slog kave (Chinese Style Coffee) je serija ilustracij, ustvarjena za znamko kavnih zrn in uporabljena na embalaži in plakatih. Ilustracije združujejo kavno kulturo s tradicionalno kitajsko kulturo. Liki iz pekinške opere in kitajski mečevalci nadomeščajo običajne figure iz kavnega oglaševanja. Drže izhajajo iz uprizoritev pekinške opere in spominjajo na kretnjo dvigovanja skodelice kave. Vsaka ilustracija je narisana v slogu svinčnika z aplikacijo Procreate, ki ohranja ročno izdelan videz in fine podrobnosti. Velikost vsake ilustracije je 21 krat 29,7 centimetra.

The Recognition

About the Zlata nagrada A' Design Award

Chinese Style Coffee Ilustracija za embalažo kave je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Chinese Style Coffee Ilustracija za embalažo kave se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Chinese Style Coffee Ilustracija za embalažo kave ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging: Illustration size:21cmx29.7cm,300pdi
Tags: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration: The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members: Weina Xiao
Image Credits: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021