Yi Xin Distillation Embalaža za žgane pijače by Tiger Pan

Yi Xin Distillation Embalaža za žgane pijače by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2023

Yi Xin Distillation Embalaža za žgane pijače

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #145831

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The Design

About Yi Xin Distillation Embalaža za žgane pijače

Yi Xin Distillation je oblikovanje embalaže za kitajsko znamko žganih pijač. Steklenica je izdelana iz stekla, kar poudari sijaj in teksturo površine ter izdelek loči od podobnih žganih pijač, ki se prodajajo v keramičnih posodah. Zmaj, narisan v starodavnem kitajskem slogu, se ovija okoli vratu steklenice in služi kot glavni prepoznavni element, zato tiskana etiketa ni potrebna. Zunanja škatla je preprosta in sledi simetriji tradicionalnega kitajskega oblikovanja. Steklenica meri 180 krat 130 krat 285 milimetrov. Cilj je predstaviti dolgo dediščino v sodobni obliki.

The Recognition

About the Zlata nagrada A' Design Award

Yi Xin Distillation Embalaža za žgane pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Yi Xin Distillation Embalaža za žgane pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Yi Xin Distillation Embalaža za žgane pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan