Milk Fit Oblikovanje embalaže – avtor Li Huang

Delo Milk Fit Oblikovanje embalaže avtorja Li Huang je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2023

Milk Fit Oblikovanje embalaže

avtor/ica: Li Huang

Naročnik: Shiny Meadow

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #148433

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Milk Fit Oblikovanje embalaže

Milk Fit je oblikovanje embalaže za lahko sveže mleko. Steklenica je izdelana iz odebeljenega in visoko prosojnega PET-a, s pokrovčkom iz PE in etiketo iz BOPP, kar ustvarja teksturo, podobno steklu, ki jasno prikazuje mleko. Vsak komplet vsebuje tri steklenice po 450 mililitrov. Majhna zelena mačka, prikazana v različnih držah, je glavni vizualni element. Zelena barva se nanaša na ekološko okolje kmetije. Ikone za recikliranje na etiketi podpirajo idejo varovanja okolja. Mačka izdelek povezuje tudi s kampanjo za reševanje zapuščenih živali.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Milk Fit Oblikovanje embalaže je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Milk Fit Oblikovanje embalaže se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Milk Fit Oblikovanje embalaže je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimenzije in embalaža: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Oznake: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Proizvodna tehnologija: PET high permeability bottle
PE bottle cap
BOPP label
Oblikovalski izziv: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Raziskave: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiracija: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Trajanje projekta: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Potek delovanja: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Člani ekipe: Li.Huang