Lotus Moon Chinese Baijiu Embalaža za steklenico by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.
ŽeleznaEmbalaža· 2023
Lotus Moon Chinese Baijiu Embalaža za steklenico
Client: Lian Yue Tai Distillery (China) Co., Ltd
Železna nagrada A' Design Award Winner in Embalaža Category
Verified Award Winner
Verify Award Status for #149739The Design
About Lotus Moon Chinese Baijiu Embalaža za steklenico
Lotus Moon Chinese Baijiu je oblikovanje embalaže za kitajsko žgano pijačo. Steklenica je izdelana iz prosojnega mat zelenega stekla, ki prepušča svetlobo in namiguje na mesečino. Zasnova se navezuje na klasično pesem, v kateri pesnik sam pije in dviga čašo k luni. Na dnu steklenice je upodobljena figura, ki dviguje čašo, njena senca pa je vidna skozi tekočino, gledano od zadaj. Zamašek steklenice je mogoče ponovno uporabiti, na primer kot stojalo za kadilo. Embalaža meri 140 x 140 x 260 milimetrov.
The Recognition
About the Železna nagrada A' Design Award
Lotus Moon Chinese Baijiu Embalaža za steklenico je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Lotus Moon Chinese Baijiu Embalaža za steklenico se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Lotus Moon Chinese Baijiu Embalaža za steklenico zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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