Pepsi Black x Digital Shanghai FW Embalaža za pijače by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Embalaža za pijače by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje omejenih izdaj in izdelkov po meri Competition Category.

ŽeleznaOmejena izdaja· 2023

Pepsi Black x Digital Shanghai FW Embalaža za pijače

by PepsiCo Design and Innovation

Železna nagrada A' Design Award Winner in Omejena izdaja Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Embalaža za pijače

Pepsi Black x Digital Shanghai FW je embalaža za pijače v omejeni izdaji, ustvarjena za teden mode v Šanghaju. Embalaža odraža temo dogodka Originate New Nature (Ustvari novo naravo). Pisan obroč obkroža logotip Pepsi, grafika pa je razpotegnjena v eno smer, kar nakazuje razširitev prostora in časa. Dekonstruirani barvni bloki v roza in zeleni barvi so postavljeni na črno ozadje za drzen, večplasten videz. Prekrivajoče se razpotegnjene grafike ustvarjajo digitalni učinek glitch, ki izraža zlivanje virtualnega in resničnega.

The Recognition

About the Železna nagrada A' Design Award

Pepsi Black x Digital Shanghai FW Embalaža za pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Pepsi Black x Digital Shanghai FW Embalaža za pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Pepsi Black x Digital Shanghai FW Embalaža za pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release