The Wine Bag Embalaža – avtor Antonia Skaraki

Delo The Wine Bag Embalaža avtorja Antonia Skaraki je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2024

The Wine Bag Embalaža

avtor/ica: Antonia Skaraki

Naročnik: The Wine Bag

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Barve

Dizajn

O dizajnu The Wine Bag Embalaža

Kot božična limitirana izdaja, izdelana izključno za Lidl, je AS za naročnika The Wine Barrel ustvaril embalažo za 1,5-litrsko polsuho vino v škatli. Embalaža je bila zasnovana tako, da spominja na ročno torbico, z zlatimi elementi, ki zbujajo praznično razpoloženje in vtis razkošja. Vključitev usnjenske teksture je povzdignila njen videz in ji dala realističen ter drag občutek. Za dokončanje preoblikovanja je bila dodana rdeča vrvica kot ročaj, kar dizajnu torbice zagotavlja pristnost.

Priznanje

O nagradi Bronasta nagrada A' Design Award

The Wine Bag Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od The Wine Bag Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. The Wine Bag Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimenzije in embalaža: Paper Box Width 250mm x Depth 100mm x Height 185mm
Oznake: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Proizvodna tehnologija: The package is a bag in box for wine. The outside is paperback.
Oblikovalski izziv: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Raziskave: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiracija: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Trajanje projekta: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Potek delovanja: Product was distributed in all Lidl supermarkets throughout Greece.
Člani ekipe: creative director: Antonia Skaraki and art director: Andreas Deskas