Jiao Yu Gin Embalaža za steklenico gina – avtor Laizhou Distillery

Delo Jiao Yu Gin Embalaža za steklenico gina avtorja Laizhou Distillery je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2024

Jiao Yu Gin Embalaža za steklenico gina

avtor/ica: Laizhou Distillery

Naročnik: Laizhou Distillery

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

37,924

Potrjeni dobitnik nagrade

Preverite status nagrade za #154181

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Jiao Yu Gin Embalaža za steklenico gina

Jiao Yu Gin je oblikovanje embalaže, ustvarjeno za gin, izdelan v provinci Sečuan na Kitajskem. Azurno modra steklenica ima vitko, zaobljeno telo z reliefi bambusovega pletenja na površini. Reliefi se nanašajo na kulturo pletenja bambusa v regijah Sečuan in Čongčing. Reliefna površina omogoča udoben oprijem in večplasten občutek na dotik. Biorazgradljiva etiketa iz bambusovega papirja predstavlja informacije o izdelku v pregledni postavitvi s kontrastnimi barvami. Hrastov zamašek zapira steklenico in omogoča, da se steklenica po vsakem točenju znova zapre. Steklo, etiketo in zamašek je mogoče reciklirati.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jiao Yu Gin Embalaža za steklenico gina je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jiao Yu Gin Embalaža za steklenico gina se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jiao Yu Gin Embalaža za steklenico gina je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimenzije in embalaža: product dimensions, 76 mm x 76 mm x 279 mm
Oznake: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Proizvodna tehnologija: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Oblikovalski izziv: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Raziskave: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiracija: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Trajanje projekta: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Potek delovanja: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Člani ekipe: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen