Heti Oblikovanje blagovne znamke in embalaže by Cansu Dagbagli Ferreira

Heti Oblikovanje blagovne znamke in embalaže by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2024

Heti Oblikovanje blagovne znamke in embalaže

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Heti Oblikovanje blagovne znamke in embalaže

Heti, poimenovan po besedi Dakota za dom, ponuja pijače, ki oživljajo bistvo doma z naravno aromatiziranimi okusi in slavijo avtohtone rastline Severne Amerike. Ta blagovna znamka s socialnim vplivom namenja del prihodkov za podporo plemenskim skupnostim. Breztrudna modrost, koncept blagovne znamke, vključuje ilustracije in okuse v avtohtonem slogu, embalaža pa je navdihnjena z geometrično simetrijo umetnosti Dakota, ki izraža ravnovesje in harmonijo. Oblikovanje združuje monokromatsko paleto z barvnimi poudarki in poudarja globino avtohtone umetnosti v sodobnem kontekstu.

The Recognition

About the Bronasta nagrada A' Design Award

Heti Oblikovanje blagovne znamke in embalaže je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Heti Oblikovanje blagovne znamke in embalaže se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Heti Oblikovanje blagovne znamke in embalaže sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery