FNE Film Festival Oblikovalski sistem by Favie Chiu

FNE Film Festival Oblikovalski sistem by Favie Chiu is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2024

FNE Film Festival Oblikovalski sistem

by Favie Chiu

Client: Favie Chiu

Bronasta nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About FNE Film Festival Oblikovalski sistem

Navdihnjen s globokimi pripovedmi v filmih Mirande July, je filmski festival Forever Never and Ever konceptualni in neobjavljeni festival, ki predstavlja kurirano zbirko njenega dela ter zajema njeno izrazito filmsko perspektivo. Oblikovanje, ki črpa iz pripovedne bogatosti Julyne, brezhibno združuje ekscentričnost in niansirano melanholijo, dopolnjeno z živahnimi barvami. Odražajoč Julyno tematsko raziskovanje transformacije, festival praznuje raznoliko paleto življenjskih izkušenj.

The Recognition

About the Bronasta nagrada A' Design Award

FNE Film Festival Oblikovalski sistem je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od FNE Film Festival Oblikovalski sistem se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. FNE Film Festival Oblikovalski sistem sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Forever Never and Ever (FNE) Film Festival is a conceptual initiative that showcases a curated selection the films of Miranda July. July is an award-winning filmmaker and her style is frequently characterized as offbeat and unconventional. The film festival design is focused on the quirkiness to visually express the sadness as July would do in her films, combining with bright colors to address the common idea that is often shown in her work: Life is colorful when we are brave enough to change.
Dimensions & Packaging: Posters: 76x100cm. Subway ads: digital horizontal ratio, can be scaled in any dimension, Schedule Brochure:11x14cm, DVD film collection set: 25x15x8cm, Catalog: 15x24cm, Soundtrack USB: 5x2.5cm, Website: Responsive, will scale according to the device and browser. Clock: 40 by 45cm.
Tags: Branding, Visual Design System, Graphic Design, Identity, Logo, Naming strategy, Brochure , Film, Event, Catalog, Packaging Design, Art direction
Production Technology: Adobe Photoshop, Illustrator, Indesign and Figma were used. The product prototypes including: soundtrack, catalog, and clock were made with a clear matte acrylic laser cut. The visual elements were spray painted with Montana spray paints. Catalog prototypes printed with Epson premium matte paper. Hand glued and self-bound.
Design Challenge: Not every story provides a clear indication of what Miranda intended to tell her audiences. To elucidate, the name drew from a famous quote from the film Me and You…, the Back and forth poop sign >))((
Research: The research was started from watching all films and books from Miranda July, and finding a common thread behind all of her work: Life is colorful as long as we are brave enough to change. The objective is to have a holistic design experience for the audience who are willing to attend the festival. With the knowledge of knowing her style better, the design phrase started from collecting some key moments in each film, the quirky unknown shapes and movements. After collecting the key frames in films, I analyzed them by grouping with colors and the main characters' age group.
Inspiration: Several years ago, I occasionally came across the film of Miranda July called Me and You and Everyone We Know. I was really impressed by each character’s story in this film. Since then, I started watching all her work from 1998. I found her work started from very approachable scenes but giving the idea of encouraging us to change as a viewer. Her films, books and performance really give me the courage to think about the meaning behind life. I am inspired by the stories from her work.
Project Duration: This project was started in 2016 when I first saw Me and You and Everyone We Know film. The packaging and catalog was made in 2016-2017. Product photography was taken in 2021. Digital designs were finalized in 2024 in San Francisco, California.
Operation Flow: It is a visual design system for a film festival. The film festival is delicate to convey the common theme in her films. The social communication format are posters, subway ads and websites to majorly engage with people on how to attend the festival. Physical communication formats are the film festival brochure and film catalog. Products are festival soundtrack, pins and clock.
Team Members: Favie Chiu
Image Credits: Image #1: Photographor, Unblast, Indoor Event Billboard Mockup, Unknown. / Designer Favie Chiu, FNE Event Ads, 2024.

Image #2: Photographer Favie Chiu, FNE Catalog Spreads, 2024 / Designer Favie Chiu, FNE Catalog Design, 2024.

Additional image in catalog:
1. Model Laurel Consuelo Broughton and Miranda July, Photographer, Courtesy of Welcome Companions, Vogue magazine, Unknown
2. Film, Me and You and Everyone We Know movie scene, 2005
3. Film, The Future film scene, 2011
4. Short Film, The Miranda film scene, 2018
5. Film, Atlanta film scene, 1996
6. Film, Nest of Tens film scene, 1999

Image #3: Photographer Mr. Mockup, Studio Poster Mockup, 2024 / Designer Favie Chiu, FNE Poster, 2024.

Image #4: Photographer Unblast, Macbook Air Mockup, Unknown. / Designer Favie Chiu, FNE Website Design, 2024.
Additional
Image in Website:
1. Profile picture, Miranda July on Bandcamp, Unknown

Image #5: Photographer Favie Chiu, FNE Film Collections, 2024. / Designer Favie Chiu, FNE Film Collections, 2024.