Guijiu Zodiac Series Steklenica za žgane pijače by Jiarun Lin

Guijiu Zodiac Series Steklenica za žgane pijače by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2024

Guijiu Zodiac Series Steklenica za žgane pijače

by Jiarun Lin

Srebrna nagrada A' Design Award Winner in Embalaža Category

43,745

Verified Award Winner

Verify Award Status for #159094

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guijiu Zodiac Series Steklenica za žgane pijače

Serija Guijiu Zodiac je spominska embalaža za žgane pijače, ustvarjena ob kitajskem letu zmaja. Oblika je navdihnjena s starodavnimi kitajskimi keramičnimi posodami z dvojno ušesno strukturo. Steklenica je izdelana iz kristalnega stekla v kombinaciji s kovinskimi deli, kar predstavlja kontrast keramičnim posodam, ki se običajno uporabljajo za vrhunske kitajske žgane pijače. Na etiketi je natisnjena ilustracija zmaja v tušu, kovinski element v obliki zmaja na pokrovčku pa služi kot mehanizem za odpiranje. Steklenica meri 240 mm v višino ter 110 mm v dolžino in širino.

The Recognition

About the Srebrna nagrada A' Design Award

Guijiu Zodiac Series Steklenica za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Guijiu Zodiac Series Steklenica za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Guijiu Zodiac Series Steklenica za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
Dimensions & Packaging: The height of the product is 240mm and the length and width are 110 mm.
Tags: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
Production Technology: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
Design Challenge: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
Research: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
Inspiration: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Project Duration: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
Operation Flow: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.