Bedtime Story Embalaža za Butično Čokolado by Xi Yang is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.
SrebrnaEmbalaža· 2024
Bedtime Story Embalaža za Butično Čokolado
by Xi Yang
Client: Amovo
Srebrna nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
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The Design
About Bedtime Story Embalaža za Butično Čokolado
To je zasnova embalaže za serijo gurmanskih čokolad. Grafika na zunanji škatli nakazuje edinstveno okusno izkušnjo vsakega okusa čokolade: naj bo ta sijoča, živahna ali skrivnostna in nenavadna. Za razliko od večine embalaže za čokolado, ki uporablja intuitivne vzorce hrane kot vizualne elemente za predstavitev okusa izdelka, ta serija prenaša bogate asociacije in čustvene premike, ki jih prinaša okus, preko nenavadnih grafik z občutkom zgodbe.
The Recognition
About the Srebrna nagrada A' Design Award
Bedtime Story Embalaža za Butično Čokolado je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Bedtime Story Embalaža za Butično Čokolado se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Bedtime Story Embalaža za Butično Čokolado je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
- Dimensions & Packaging
- 19X7X4.5CM
- Tags
- Chocolate, Gourmet Chocolate
- Production Technology
- The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
- Inspiration
- Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
- Project Duration
- The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
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