Mirinda Plus Restage Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation

Mirinda Plus Restage Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2024

Mirinda Plus Restage Primarna funkcija: Embalaža za pijače

by PepsiCo Design and Innovation

Client: PepsiCo

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #159637

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Colors

The Design

About Mirinda Plus Restage Primarna funkcija: Embalaža za pijače

Besedilo knjige: Mirinda Plus Restage je oblikovanje embalaže za sadno sodo, ki se prodaja v Egiptu. Soda je najbolj priljubljena pijača ob posebnih priložnostih in družabnih druženjih v Egiptu, kjer večina ljudi ne pije alkohola. Mirinda Plus vsebuje sodo z nadihom soka, kar ustreza takšnim priložnostim. Embalaža uporablja živahen sistem vizualne identitete, katerega namen je narediti vtis podnevi in zvečer. Oblikovanje postavlja Mirindo Plus kot bolj zrelo različico Mirinde, sadne sode, znane po vsem svetu.

The Recognition

About the Bronasta nagrada A' Design Award

Mirinda Plus Restage Primarna funkcija: Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Mirinda Plus Restage Primarna funkcija: Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Mirinda Plus Restage Primarna funkcija: Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release