Pepsi Super Bowl LVII Alumitek Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2024

Pepsi Super Bowl LVII Alumitek Primarna funkcija: Embalaža za pijače

by PepsiCo Design and Innovation

Client: PepsiCo

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Primarna funkcija: Embalaža za pijače

Besedilo knjige: Pepsi Super Bowl LVII Alumitek je omejena izdaja steklenice za pijačo, ustvarjena za veliki nogometni dogodek, ki je potekal v Phoenixu v Arizoni. Zasnova črpa navdih iz okoliške puščavske pokrajine, znane po svojem prostranem nebu ter značilni flori in favni. Živahen barvni prehod se pomika od črne prek vijolične do oranžne, kar spominja na arizonski sončni vzhod. Tiskarske zmogljivosti so bile izkoriščene do skrajnosti, da bi ustvarile občutek globine. Po puščavskem prizoru s kaktusi in grmovjem so razporejene siluete ikon, ki poklanjajo počastitev lokalni divjini, kot so kojoti, kače in ptice.

The Recognition

About the Bronasta nagrada A' Design Award

Pepsi Super Bowl LVII Alumitek Primarna funkcija: Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Pepsi Super Bowl LVII Alumitek Primarna funkcija: Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Pepsi Super Bowl LVII Alumitek Primarna funkcija: Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release