Pepsi X Spotify Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.
BronastaEmbalaža· 2024
Pepsi X Spotify Primarna funkcija: Embalaža za pijače
by PepsiCo Design and Innovation
Client: PepsiCo
Bronasta nagrada A' Design Award Winner in Embalaža Category
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The Design
About Pepsi X Spotify Primarna funkcija: Embalaža za pijače
Besedilo knjige: Pepsi x Spotify je oblikovanje pločevinke pijače v limitirani izdaji, ustvarjeno za egiptovsko publiko. Umetniška zasnova v enaki meri združuje vizualne identitete Pepsija in Spotifyja. Izrazita Pepsi modra barva je zmešana s svetlo zeleno, ki jo si delita Spotify in rap scena v Egiptu. Ozadje uporablja glitch vzorce in plasti izrezanega papirja z ročno napisanimi besedili pesmi. QR koda, natisnjena na pločevinki, ljudem omogoča poslušanje Pepsi pesmi, ustvarjene za kampanjo vračila denarja. Poleg pločevinke je bil izdelan tudi komplet za vplivnike.
The Recognition
About the Bronasta nagrada A' Design Award
Pepsi X Spotify Primarna funkcija: Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Pepsi X Spotify Primarna funkcija: Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Pepsi X Spotify Primarna funkcija: Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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