Delo Grace Flow Protein Boost Embalaža za pijačo v steklenici avtorja Jeff Wu je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.
BronastaEmbalaža· 2025
Grace Flow Protein Boost Embalaža za pijačo v steklenici
avtor/ica: Jeff Wu
Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža
Potrjeni dobitnik nagrade
Preverite status nagrade za #164480Dizajn
O dizajnu Grace Flow Protein Boost Embalaža za pijačo v steklenici
Grace Flow Protein Boost je oblikovanje embalaže steklenice za visoko proteinski funkcionalni napitek, namenjen mladim ljubiteljem fitnesa. Tekoči protein je mogoče odpreti in popiti naenkrat, brez mešanja, ki je potrebno pri proteinskem prahu. Glavni vizualni element združuje kitajski znak za "kul" z imenom blagovne znamke v latinici, pri čemer si oba delita skupne poteze. Vrat steklenice je oblikovan kot ročaj, barvne razlike pa označujejo različne okuse. Steklenica je izdelana iz PET materiala s postopkom raztezno-pihalnega oblikovanja, celotno telo pa je ovito v kovinsko obarvano toplotno skrčljivo folijo.
Priznanje
O nagradi Bronasta nagrada A' Design Award
Grace Flow Protein Boost Embalaža za pijačo v steklenici je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Grace Flow Protein Boost Embalaža za pijačo v steklenici se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Grace Flow Protein Boost Embalaža za pijačo v steklenici sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimenzije in embalaža
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Oznake
- GraceFlow Protein Boost
- Proizvodna tehnologija
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Oblikovalski izziv
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Raziskave
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiracija
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Trajanje projekta
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Potek delovanja
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Člani ekipe
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Zasluge za slike
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
Sponzorirano
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