Source of Subtle Waves Primarna funkcija: Embalaža za žgane pijače – avtor Jie Zhang

Delo Source of Subtle Waves Primarna funkcija: Embalaža za žgane pijače avtorja Jie Zhang je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Source of Subtle Waves Primarna funkcija: Embalaža za žgane pijače

avtor/ica: Jie Zhang

Naročnik: Jie Zhang

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #164524

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Source of Subtle Waves Primarna funkcija: Embalaža za žgane pijače

Besedilo knjige: Vir subtilnih valov je oblikovanje embalaže za kitajski žgani napitek Baijiu. Steklenica v obliki vodne kapljice simbolizira preobrazbo žita in vode v Baijiu skozi čas ter se nanaša na dolg proces vrenja. Steklenica je izdelana iz keramike, žgane v Jingdezhenu, in kombinirana s pozlačeno kovino, kar ustvarja kontrast med močjo in nežnostjo. Visokotemperaturne reliefne nalepke dajejo površini tridimenzionalno teksturo. Zamašek je navdihnjen po pokrivalih starodavnih učenjakov. Širši srednji del in ožja konca omogočata enostavno držanje in točenje.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Source of Subtle Waves Primarna funkcija: Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Source of Subtle Waves Primarna funkcija: Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Source of Subtle Waves Primarna funkcija: Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Dimenzije in embalaža: product dimensions, 110 mm x 110 mm x 250 mm
Oznake: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Proizvodna tehnologija: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Oblikovalski izziv: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Raziskave: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inspiracija: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Trajanje projekta: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Potek delovanja: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Člani ekipe: Zhang Jie