What Next Blagovna identiteta by Marko Stanojevic

What Next Blagovna identiteta by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2025

What Next Blagovna identiteta

by Marko Stanojevic

Client: Zero Bureau

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About What Next Blagovna identiteta

Končni vizualni rezultat je dosežen tako, da vzamemo simbol in ga spremenimo v vprašaj tako, da ga postavimo na manjši kvadrat spodaj (izvlečena četrtina velikega kvadrata nad njim) in ga postavimo na prevesno točko, medtem ko ostaja v ravnotežju, s čimer ustvarimo vizualni občutek napetosti z minimalno preureditvijo elementov. Logotip What Next, tako kot tudi ime, sta na nek način oksimoron, vprašanje in odgovor hkrati, kar ustvarja trenje. Sam po sebi je znak logotipa preprosta, namerna nepopolnost in neposredno komunikacijsko sredstvo, ki si prizadeva ustvariti veliko z malo vloženega truda.

The Recognition

About the Srebrna nagrada A' Design Award

What Next Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od What Next Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. What Next Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.