Fabrika Coffee Primarna funkcija: Embalaža by Eugene Wysota and Helen Trophimova

Fabrika Coffee Primarna funkcija: Embalaža by Eugene Wysota and Helen Trophimova is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2025

Fabrika Coffee Primarna funkcija: Embalaža

by Eugene Wysota and Helen Trophimova

Client: Shokoladnitsa

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Fabrika Coffee Primarna funkcija: Embalaža

Izstopajoča značilnost embalaže je izsekano okno v obliki rezil mlinčka za kavo iz logotipa. Ta oblikovalski element omogoča, da so kavna zrna vidna, kar ponuja prepoznaven vizualni učinek, ki poudarja naravno kakovost izdelka. Skrbno izbrana barvna paleta razlikuje mešanice kave in povečuje privlačnost embalaže na policah. Postavitev besedila je zasnovana tako, da zagotavlja jasne in jedrnate informacije o stopnji praženja, okusnih notah in poreklu, vse ob ohranjanju čiste in minimalistične estetike.

The Recognition

About the Srebrna nagrada A' Design Award

Fabrika Coffee Primarna funkcija: Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Fabrika Coffee Primarna funkcija: Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fabrika Coffee Primarna funkcija: Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensions & Packaging: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Tags: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Production Technology: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Design Challenge: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Research: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiration: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Project Duration: The project started in January 2022 in Moscow and was completed in May 2022
Operation Flow: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patents: Trademark by Shokoladnitsa LLC.
Team Members: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Image Credits: mockups by Creatsy