Guijiu 20 Embalaža za žgane pijače – avtor Liandong Zhang and Xueqian Zhang

Delo Guijiu 20 Embalaža za žgane pijače avtorja Liandong Zhang and Xueqian Zhang je izjemno cenjeni dobitnik prestižne nagrade 2025 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2025

Guijiu 20 Embalaža za žgane pijače

avtor/ica: Liandong Zhang and Xueqian Zhang

Naročnik: Guizhou Guijiu Group Co., Ltd

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

137,586

Potrjeni dobitnik nagrade

Preverite status nagrade za #170686

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Guijiu 20 Embalaža za žgane pijače

Guijiu 20 je embalaža za kitajsko žgano pijačo baijiu. Steklenica združuje okrogel vrh s kvadratnim telesom, kar je oblika, povezana s tradicionalnimi idejami harmonije. Reliefni vzorci metuljev, feniksov, ptic in rib izhajajo iz tradicionalnih motivov etničnih skupin iz province Guizhou na Kitajskem. Linije letnic in linije teras se navezujejo na staranje in na lokalno pokrajino. Steklenica je izdelana iz visoko prozornega stekla s kovinskim pokrovčkom, površinska obdelava pa steklu ob nižjih stroških daje teksturo, podobno keramiki. Kvadratno telo hkrati izboljšuje oprijem.

Priznanje

O nagradi Zlata nagrada A' Design Award

Guijiu 20 Embalaža za žgane pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Guijiu 20 Embalaža za žgane pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Guijiu 20 Embalaža za žgane pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimenzije in embalaža: box：140*110*275mm
bottle：115*62*223mm
Oznake: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Proizvodna tehnologija: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Oblikovalski izziv: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Raziskave: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspiracija: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Trajanje projekta: The project launched in February 2021 and release to market in June 2024
Potek delovanja: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Člani ekipe: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Zasluge za slike: Guizhou Guijiu Group Co., Ltd