Yanghe Naked Bottle Liquor Embalaža steklenice za baijiu – avtor Liandong Zhang and Xueqian Zhang

Delo Yanghe Naked Bottle Liquor Embalaža steklenice za baijiu avtorja Liandong Zhang and Xueqian Zhang je izjemno cenjeni dobitnik prestižne nagrade 2025 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2025

Yanghe Naked Bottle Liquor Embalaža steklenice za baijiu

avtor/ica: Liandong Zhang and Xueqian Zhang

Naročnik: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

143,360

Potrjeni dobitnik nagrade

Preverite status nagrade za #170767

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Yanghe Naked Bottle Liquor Embalaža steklenice za baijiu

Yanghe Naked Bottle Liquor je oblikovanje embalaže za baijiu, kitajsko destilirano žgano pijačo. Steklenica iz kristalnega stekla združuje klasično obliko slivove steklenice s preprostimi, sodobnimi linijami. Struktura v obliki kozjega roga na steklenici se navezuje na tradicionalni vzorec koze, značilen za blagovno znamko. Etiketa v obliki metulja je ohranjena in prefinjena, s čistimi linijami in zadržano barvno kombinacijo. Modro-zeleni ton steklenice izstopa na prodajnih policah. Namen oblikovanja je preprosti steklenici žgane pijače dati višjo zaznano vrednost in jasno identiteto blagovne znamke. Steklenica meri 76 krat 76 krat 257 milimetrov.

Priznanje

O nagradi Zlata nagrada A' Design Award

Yanghe Naked Bottle Liquor Embalaža steklenice za baijiu je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Yanghe Naked Bottle Liquor Embalaža steklenice za baijiu se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Yanghe Naked Bottle Liquor Embalaža steklenice za baijiu ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimenzije in embalaža: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Oznake: Yanghe, Naked Bottle Liquor, Classic, Elegant
Proizvodna tehnologija: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Oblikovalski izziv: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Raziskave: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiracija: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Trajanje projekta: From November 2024 Nanjing, Jiangsu, China
Potek delovanja: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Člani ekipe: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Zasluge za slike: Jiangsu Yanghe Distillery Co., Ltd