Fenjiu Jujiang Lingqiong Embalaža za žgane pijače by Wen Liu

Fenjiu Jujiang Lingqiong Embalaža za žgane pijače by Wen Liu is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2026

Fenjiu Jujiang Lingqiong Embalaža za žgane pijače

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Embalaža za žgane pijače

Fenjiu Jujiang Lingqiong je embalažni dizajn za kitajsko žganje baijiu. Zunanji pokrov v obliki gore spominja na gorovje Luliang, rojstni kraj znamke, in ga je mogoče dvigniti ter tako doseči steklenico v notranjosti. Steklenica ima ozko grlo in koničasto dno, obliko, ki so jo pri izdelavi kitajskega baijiuja uporabljali pred približno šest tisoč leti. Steklenica je ročno oblikovana iz keramike in dodelana z glazuro v videzu dragega kamna. Zunanja embalaža uporablja platinasti kristal in visokotemperaturno barvanje kovine. Skulpturalna oblika omogoča ogled z vseh strani.

The Recognition

About the Srebrna nagrada A' Design Award

Fenjiu Jujiang Lingqiong Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Fenjiu Jujiang Lingqiong Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fenjiu Jujiang Lingqiong Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li