Guojiao 1573 Embalaža za baijiu by Wen Liu

Guojiao 1573 Embalaža za baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2026

Guojiao 1573 Embalaža za baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Srebrna nagrada A' Design Award Winner in Embalaža Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Embalaža za baijiu

Guojiao 1573 je embalaža v omejeni izdaji, oblikovana za vrhunski kitajski baijiu. Zasnova črpa navdih iz loonga, srečonosnega bitja v kitajski kulturi. Tridimenzionalno kiparjenje prikazuje loonga tako na steklenici kot na zunanji embalaži, pri čemer deli figure ostajajo skriti znotraj oblik. Steklenica je izdelana s starodavno tehniko keramike, žgane v peči, in oblikovana ročno. Embalaža meri 205 krat 170 krat 295 milimetrov. Umirjena in prefinjena oblika vabi potrošnika k raziskovanju in odpiranju embalaže.

The Recognition

About the Srebrna nagrada A' Design Award

Guojiao 1573 Embalaža za baijiu je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Guojiao 1573 Embalaža za baijiu se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Guojiao 1573 Embalaža za baijiu je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li