The Fulcrum Sistem celostne grafične podobe podjetja – avtor Shenzhen Lightcone Design Co., Ltd.

Delo The Fulcrum Sistem celostne grafične podobe podjetja avtorja Shenzhen Lightcone Design Co., Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2026

The Fulcrum Sistem celostne grafične podobe podjetja

avtor/ica: Shenzhen Lightcone Design Co., Ltd.

Naročnik: Shenzhen lightcone design Co., Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #176921

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Dizajn

O dizajnu The Fulcrum Sistem celostne grafične podobe podjetja

Fulcrum je sistem vizualne identitete, ustvarjen za oblikovalsko podjetje. Sistem navdihujeta svetlobni stožec, model prostora-časa iz fizike, in žiroskop. Žiroskop simbolizira notranjo stabilnost, medtem ko svetlobni stožec nakazuje široke ustvarjalne možnosti. Uporabljena je barvna shema črne, bele in rdeče, pri čemer črna predstavlja logično razmišljanje, bela čisto oblikovanje in rdeča strast. Spremljajoča serija plakatov je izdelana s postopkom tridimenzionalnega barvanja z razprševanjem, ki ustvarja večplastno grafiko. Vsak plakat meri 1000 mm v širino in 1800 mm v višino.

Priznanje

O nagradi Železna nagrada A' Design Award

The Fulcrum Sistem celostne grafične podobe podjetja je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od The Fulcrum Sistem celostne grafične podobe podjetja se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si The Fulcrum Sistem celostne grafične podobe podjetja zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimenzije in embalaža: Poster size: 1000mm W × 1800mm H
Oznake: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Proizvodna tehnologija: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Oblikovalski izziv: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Raziskave: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiracija: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Trajanje projekta: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Potek delovanja: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Člani ekipe: Haoyu Yang