Dramanote Oblikovanje embalaže za parfum – avtor Cosone Group

Delo Dramanote Oblikovanje embalaže za parfum avtorja Cosone Group je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2026

Dramanote Oblikovanje embalaže za parfum

avtor/ica: Cosone Group

Naročnik: Cosone Group

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #176958

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Barve

Dizajn

O dizajnu Dramanote Oblikovanje embalaže za parfum

Dramanote Illusion Perfume je oblikovanje embalaže za parfum v omejeni izdaji, izdelano v 999 primerkih. Komplet vsebuje dve steklenički, ki stojita kot ločeni figuri in ob postavitvi skupaj tvorita eno podobo. Vsaka steklenička je izdelana iz recikliranega stekla, nato oblikovana in dodelana s poliranjem, galvanizacijo, vročim tiskom in matirnim premazom. Etiketa je izrezana s štanco iz ostankov tradicionalnega papirja Xuan in nanesena ročno. Zunanja škatla je navdihnjena z vrtljivo laterno s prizori, pri čemer se štirje liki premikajo, ko škatlo obračamo. Škatla meri 75 krat 75 krat 130 milimetrov.

Priznanje

O nagradi Železna nagrada A' Design Award

Dramanote Oblikovanje embalaže za parfum je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Dramanote Oblikovanje embalaže za parfum se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Dramanote Oblikovanje embalaže za parfum zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Dramanote Illusion Perfume is a limited edition of 999 bottles, created with renowned Chinese dance theater director Zhao Liang and inspired by his masterpiece The Tea Spell. Guided by theatrical aesthetics, the design fuses a unique bottle form, interactive packaging, and olfactory narrative to create an immersive drama miniature. Here, the abstract Zen philosophy of the drama becomes intuitive visuals and scents, turning the product into an art piece with theatrical and philosophical depth.
Dimenzije in embalaža: Box: Width 75mm*Width 75mm*Height 130mm
Oznake: Theatrical Perfume, Theatrical Aesthetics, Eastern Zen philosophy, Collaborative Design, Sensory Integration, Immersive Experience, Traditional Revolving Scene Lantern
Proizvodna tehnologija: Each bottle starts with recycled glass, melted, reshaped, and refined through polishing, electroplating, hot stamping, and matte coating. The label uses offcuts of traditional heritage Xuan paper. After die cutting, it is hand applied to the bottle, merging sustainability with artisanal ingenuity. Both the bottle and the cap are independently molded to ensure originality. Each contour and surface reflects two years of refinement, crafted with the exacting artistry of haute couture.
Oblikovalski izziv: The key challenge was translating the fluid movements of a dance drama into static objects and flat surfaces. Instead of literal storytelling, the designer infused the packaging with the very essence of The Tea Spell, a vision of existence as an illusion. Fragmented yet combinable twin bottles, an outer box that plays with presence and absence like a revolving scene lantern, and contrasts of stillness and motion converge to embody the Buddhist idea that all conditioned phenomena are impermanent.
Raziskave: An analysis of data from three annual sensory exhibitions at the Wuzhen Theatre Festival revealed that the unique bottle design and visual interaction intuitively guided users to perceive the dramatic tension and Zen philosophy within each scent. This multisensory priming through sight and touch effectively evoked emotional resonance, strengthened the recognition of theatrical aesthetics inherent in Dramanote, and deeply immersed people in the theatrical soul of the perfume.
Inspiracija: The bottle design draws on the Eastern Smile of a mutilated Northern Wei Buddha statue and the Western sculpture Sleeping Muse. Together, the twin bottles conjure an ethereal Buddha, revealing realms of being, knowing, and doing. This symbolizes inner awakening and selflessness. Straight lines echo classical theater stone seats, and a deep black finish evokes the quiet poise of a dancer in shadow, echoing the theatrical essence: life is like a drama, and every watcher is part of the performance.
Trajanje projekta: Dramanote is an experimental theatrical perfume brand born in London in 2019 and shaped in Shanghai by 2024. Between 2022 and 2024, it held a sensory art exhibition each October at the Wuzhen Theatre Festival, drawing nearly ten thousand visitors, including celebrities, artists, theater performers, and and key opinion leaders. Today, Dramanote becomes a defining new force in the Chinese fragrance landscape. It is not merely a brand, but a stage where every scent tells a unique story.
Potek delovanja: Unboxing the perfume begins a quiet performance. The outer box draws inspiration from theater lanterns. Turn it, and four characters shift like figures on a traditional revolving scene lantern. When still, they remain present yet out of reach, echoing the subtle distance between audience and performers. Separately, the two bottles stand as distinct figures. Together, they reveal an ethereal Buddha. No longer just watching, you step into the drama, guided by a scent that feels like an illusion.
Člani ekipe: Simon Ma
Anson Tan
Loreli Ma