Craftoria Primarna funkcija: Blagovna identiteta – avtor Cansu Dagbagli Ferreira

Delo Craftoria Primarna funkcija: Blagovna identiteta avtorja Cansu Dagbagli Ferreira je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2026

Craftoria Primarna funkcija: Blagovna identiteta

avtor/ica: Cansu Dagbagli Ferreira

Naročnik: Cansu Ferreira

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #181322

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Dizajn

O dizajnu Craftoria Primarna funkcija: Blagovna identiteta

Besedilo knjige: Prenova blagovne znamke Craftoria raziskuje stičišče zgodovinskih umetniških gibanj in sodobnih ritualov dobrega počutja. Navdihnjena z umetniško sceno dvajsetih let prejšnjega stoletja, identiteta uporablja prefinjeno serifno besedno znamko in ilustracijo iz viktorijanske dobe, da komplete za barvanje po številkah pozicionira kot prefinjeno, meditativno dejavnost. Strukturna zasnova poštne embalaže omogoča prehod od zunanjega minimalizma do izrazito kontrastne, bogato obarvane notranjosti ter odpiranje paketa formalizira kot vstop v ustvarjalno osredotočenost. Ta usklajen sistem povezuje nostalgično obrtništvo s sodobnim oblikovanjem življenjskega sloga in tako dvigne izkušnjo ljubiteljskega ustvarjanja na višjo raven.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Craftoria Primarna funkcija: Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Craftoria Primarna funkcija: Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Craftoria Primarna funkcija: Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Dimenzije in embalaža: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Oznake: art, painting, hobby, vintage, illustration
Proizvodna tehnologija: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Oblikovalski izziv: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Raziskave: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspiracija: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Trajanje projekta: 6 months, France and USA
Potek delovanja: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.