Roofarm Rebranding Primarna funkcija: Blagovna znamka – avtor Naoki Eguchi and Taiki Yamada

Delo Roofarm Rebranding Primarna funkcija: Blagovna znamka avtorja Naoki Eguchi and Taiki Yamada je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2026

Roofarm Rebranding Primarna funkcija: Blagovna znamka

avtor/ica: Naoki Eguchi and Taiki Yamada

Naročnik: RooFarm Inc.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #181329

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Dizajn

O dizajnu Roofarm Rebranding Primarna funkcija: Blagovna znamka

Besedilo knjige: Ta projekt je pobuda za preoblikovanje blagovne znamke, ki spremlja poslovno širitev podjetja Roofarm. Podjetje je zraslo iz mestnega kmetijstva na strehah in se zdaj poleg mestnih dejavnosti širi tudi v obsežno podeželsko kmetovanje. Na tej stopnji je bila korporativna vizija na novo opredeljena kot Ponovno odkrivanje kmetijstva za trajnostno oskrbo sveta s hrano. Ta vizija je bila prevedena v identiteto, navdihnjeno z elektronskim vezjem, ki kmetijstvo izraža kot infrastrukturo. Identiteto zaznamujeta dve medsebojno povezani obliki, ki simbolizirata odnos med mestnimi in podeželskimi sistemi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Roofarm Rebranding Primarna funkcija: Blagovna znamka je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Roofarm Rebranding Primarna funkcija: Blagovna znamka se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Roofarm Rebranding Primarna funkcija: Blagovna znamka sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Dimenzije in embalaža: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Oznake: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Proizvodna tehnologija: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Oblikovalski izziv: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Raziskave: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspiracija: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Trajanje projekta: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Potek delovanja: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Člani ekipe: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Zasluge za slike: Naoki Eguchi / Taiki Yamada