SugarLady Ladies Brand Pop-up Store Notranja zasnova pojavne trgovine by Prism Design is a highly esteemed winner of the very prestigious 2017 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2017

SugarLady Ladies Brand Pop-up Store Notranja zasnova pojavne trgovine

by Prism Design

Client: Prism Design

Srebrna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner
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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Notranja zasnova pojavne trgovine

SugarLady je notranjost pojavne trgovine, zasnovana za znamko damskih oblačil v Šanghaju na Kitajskem. Sladkorni kristal je uporabljen kot glavna tema, ki povezuje notranjost z imenom znamke. Vsaka razstavna celica je zgrajena iz jeklenega okvirja, prevlečenega z industrijsko najlonsko tkanino. LED paneli velikosti 600 x 600 milimetrov osvetljujejo celice od znotraj, tako da vsaka enota mehko žari. Celice so preproste in lahke, zato jih je mogoče sestaviti, premikati in ponovno kombinirati v številnih razporeditvah. Skupna površina znaša 6 x 10 metrov in vključuje tudi kabino za preizkušanje oblačil.

The Recognition

About the Srebrna nagrada A' Design Award

SugarLady Ladies Brand Pop-up Store Notranja zasnova pojavne trgovine je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od SugarLady Ladies Brand Pop-up Store Notranja zasnova pojavne trgovine se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. SugarLady Ladies Brand Pop-up Store Notranja zasnova pojavne trgovine je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI