Moutai Group's - Taiyuan ZHI Yuanyi Embalaža za steklenico žgane pijače by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Embalaža za steklenico žgane pijače by Li Zuo is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Embalaža za steklenico žgane pijače

by Li Zuo

Client: Wendao WD Creativity

Srebrna nagrada A' Design Award Winner in Embalaža Category

22,467

Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Embalaža za steklenico žgane pijače

Taiyuan ZHI Yuanyi je oblikovanje embalaže za steklenico žgane pijače, ustvarjeno za skupino Moutai. Oblikovanje se oddaljuje od uveljavljenega sloga Moutai in ohranja le znano obliko steklenice, ki je povečana in višja. Osrednja tema je voda, saj je žgana pijača opisana kot voda, ki nosi čustva. Površina prikazuje vzorec morske vode in pečine, povzet po starodavnih uradnih oblačilih, skupaj s tradicionalnimi motivi, ki prinašajo srečo. Valovi, stoječi kamni in oblaki nakazujejo srečo in dolgo življenje. Okras je vpečen v stekleno steklenico.

The Recognition

About the Srebrna nagrada A' Design Award

Moutai Group's - Taiyuan ZHI Yuanyi Embalaža za steklenico žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Moutai Group's - Taiyuan ZHI Yuanyi Embalaža za steklenico žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Moutai Group's - Taiyuan ZHI Yuanyi Embalaža za steklenico žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo