The Soul of Maotai Flavour Wu Embalaža za steklenico žgane pijače by Li Zuo

The Soul of Maotai Flavour Wu Embalaža za steklenico žgane pijače by Li Zuo is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

The Soul of Maotai Flavour Wu Embalaža za steklenico žgane pijače

by Li Zuo

Client: Wendao WD Creativity

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Embalaža za steklenico žgane pijače

Wu je embalaža za vrhunsko žgano pijačo z aromo Maotai. Steklenica je oblikovana kot kapljica tekočine in tako izraža idejo, da je pijača v njej prefinjena esenca. Steklena površina je glazirana, logotip pa pozlačen. Zunanja škatla je izdelana iz naravnega lesa, izrezljanega z vzorcem vodnih valov, ki se ujema z obliko steklenice in jo je mogoče reciklirati. Pri izdelavi je bila uporabljena lesena izrezljana kalup za steklo. Celoten komplet meri 260 mm v širino, 140 mm v globino in 300 mm v višino. Zasnova kupcem pomaga razumeti značaj pijače.

The Recognition

About the Srebrna nagrada A' Design Award

The Soul of Maotai Flavour Wu Embalaža za steklenico žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od The Soul of Maotai Flavour Wu Embalaža za steklenico žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. The Soul of Maotai Flavour Wu Embalaža za steklenico žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo