Holystone Recruitment Identiteta Blagovne Znamke by Triangler Co., Ltd.

Holystone Recruitment Identiteta Blagovne Znamke by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2020

Holystone Recruitment Identiteta Blagovne Znamke

by Triangler Co., Ltd.

Client: Triangler Co., Ltd.

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holystone Recruitment Identiteta Blagovne Znamke

Holystone je ponudnik elektronskih komponent že 40 let. Kvadratni pilotni elementi so ustvarjeni z uporabo njihovih izdelkov in vrednosti, ki pomagajo Holystoneu predstaviti svojo moč in edinstveno tehnologijo diplomantom. Prizadevanja za blagovno znamko zajemajo oblikovanje logotipa, plakatov, srajc, dokumentov, okraskov za stojnice, letakov in daril, katerih cilj je ustvariti močno privlačnost. Liki s široko odprtimi velikimi očmi simbolizirajo iskanje potencialnih članov, rekrutiranje nadarjenih posameznikov primerjajo z raziskovanjem morskih globin.

The Recognition

About the Bronasta nagrada A' Design Award

Holystone Recruitment Identiteta Blagovne Znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Holystone Recruitment Identiteta Blagovne Znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Holystone Recruitment Identiteta Blagovne Znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Dimensions & Packaging: Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm
Tags: brand identity, event identity, recruitment visual, visual communication
Production Technology: Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
Design Challenge: The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
Research: The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
Inspiration: Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
Project Duration: The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
Operation Flow: This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .
Team Members: Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu
Image Credits: PHOTO:Chi-Yao Tang