Zhengyuanpu Travellers Series Embalaža za čaj Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Embalaža za čaj Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2020

Zhengyuanpu Travellers Series Embalaža za čaj Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

Bronasta nagrada A' Design Award Winner in Embalaža Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Embalaža za čaj Pu Er

Serija Zhengyuanpu Travellers je zasnovana kot prenosna embalaža za pu'er čaj, tradicionalno kitajsko pijačo. Pu'er čaj se običajno prodaja v obliki stisnjenih kolačev s težo 357 gramov, ki jih je treba pred pripravo napitka razklati s čajno igličko. Serija Travellers namesto tega vsebuje majhno porcijo čaja, zato orodja niso potrebna, embalažo pa preprosto raztrgamo. Vsak ovojni papir je velik 50 krat 85 krat 3 milimetre in je narejen iz bombažnega papirja. Reliefni tisk, vtiskovanje in folijski tisk oblikujejo podobo čaja ter ustrezajo okusu ciljnih potrošnikov. Izbrani so bili varnejši materiali in preprostejši proizvodni postopek.

The Recognition

About the Bronasta nagrada A' Design Award

Zhengyuanpu Travellers Series Embalaža za čaj Pu Er je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Zhengyuanpu Travellers Series Embalaža za čaj Pu Er se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Zhengyuanpu Travellers Series Embalaža za čaj Pu Er sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating