Be Er Xiang Twelve Constellations Embalaža za sončnična semena by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Embalaža za sončnična semena by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2020

Be Er Xiang Twelve Constellations Embalaža za sončnična semena

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #99436

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The Design

About Be Er Xiang Twelve Constellations Embalaža za sončnična semena

Be Er Xiang Dvanajst zodiakalnih znamenj je oblikovanje embalaže za sončnična semena, ustvarjeno za novo blagovno znamko. Vsebnik je izdelan iz belega pločevinastega materiala (tinplate) z notranjo plastično vrečko, grafika pa je izdelana s štiribarvnim tiskom. Vsaka embalaža meri 100 milimetrov v premeru in 150 milimetrov v višino. Ilustracije združujejo dvanajst zodiakalnih znamenj z motivi sončnic. Tematika zodiaka je bila izbrana, ker je med mladimi dobro poznana in priljubljena. Cilj je bil novi blagovni znamki podeliti prepoznaven videz in pritegniti mlade potrošnike.

The Recognition

About the Bronasta nagrada A' Design Award

Be Er Xiang Twelve Constellations Embalaža za sončnična semena je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Be Er Xiang Twelve Constellations Embalaža za sončnična semena se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Be Er Xiang Twelve Constellations Embalaža za sončnična semena sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019