Grand Egyptian Museum Faasinomaga Faalekamupani e Rana Gaber

O le mamanu Grand Egyptian Museum Faasinomaga Faalekamupani e Rana Gaber o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Auro i le Vaega Tauva Mamanu Ata Fa'atusa.

AuroAta Fa'atusa· 2020

Grand Egyptian Museum Faasinomaga Faalekamupani

na mamanuina e Rana Gaber

Tagata Fa'atau: Rana Hossam

Manumalo o le A' Design Award Auro i le Vaega Ata Fa'atusa

58,095

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #100110

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Grand Egyptian Museum Faasinomaga Faalekamupani

O le Grand Egyptian Museum o se faasinomaga faalekamupani mo se falemataaga o measina anamua a Aikupito. O le logo e fausia mai ni hieroglyphs se lima e faitau ai le upu Aikupito, ua tuufaatasia i se foliga geometric ma faigofie. O le foliga faatafafa umi e faaosofia mai le cartouche, o se faavaa e faailoa ai se suafa tautupu. O le lanu uliuli o le lanu autu, ona sa taʻua auvai o le Vaitafe o Naila o le Fanua Uliuli. O lanu lona lua e faaosofia mai teuga maa anamua a Aikupito. O le Roboto o le ituaiga mataitusi autu, aua o ona pito ma pio e fetaui ma o le logotype. Na atiaʻe foi se faiga faailoilo faataʻitaʻi.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Grand Egyptian Museum Faasinomaga Faalekamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Grand Egyptian Museum Faasinomaga Faalekamupani e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Grand Egyptian Museum Faasinomaga Faalekamupani e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Fua & Fa'apipi'i: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Fa'ailoga: Visual Identity, Logo, Branding, Typography, Signage system
Tekonolosi Gaosiga: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Lu'itau o le Mamanu: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Su'esu'ega: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Fa'aosofia: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Umi o le Poloketi: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Fa'agasologa o Galuega: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Sui o le 'Au: none.
Fa'aaloaloga o Ata: credits to: Shutterstock and bensound