The Wild Faʻailoga O Pisinisi by Chao Xu

The Wild Faʻailoga O Pisinisi by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2020

The Wild Faʻailoga O Pisinisi

by Chao Xu

Client: AhnLuh Luxury Resorts and Residences

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wild Faʻailoga O Pisinisi

Ole mea fou lenei mo se fale fou taugofie, e fausia i luga o le mauga o Huangbai i Hunan Province. O le sini o lenei poloketi o le tuʻufaʻatasia ma le matagofie faʻa Saina matagofie i sisifo ma le faigofie a fausaga faʻailoga. O le au fai togafiti na te auiliiliina le mauʻoa o uiga o manu ma laʻau i le mauga o Huangbai ma mamanuina se pusa o foliga tusitusi e faʻaaoga ai le auala masani o tusitusiga Saina masani, o le fulu o kane na faʻafaigofie i se mamanu fausaga. O lenei faʻavae faʻavae e mafai ona fausia ai ituaiga uma o meaola ma laʻau （o loʻo iai i totonu o le mauga), ma na faia uma mamanu mea foliga foliga gofie.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai The Wild Faʻailoga O Pisinisi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina The Wild Faʻailoga O Pisinisi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai The Wild Faʻailoga O Pisinisi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensions & Packaging: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tags: branding design, logo, Chinese style, hotel branding, simple
Production Technology: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Research: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Duration: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Team Members: Creative director:Chao Xu
Graphic design:Chao Xu