Aesthetics and Chinese Mamanu Posita by Chia-Hui Lien

Aesthetics and Chinese Mamanu Posita by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2020

Aesthetics and Chinese Mamanu Posita

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Mamanu Posita

O le Aesthetics ma le Chinese o se faasologa o posita e faavae i luga o le mamanu o mataitusi Saina. O le fausaga o mataitusi taitasi e fausia mai ana ta'iala fa'a-radical, lea e fa'aalia i fa'atulagaga fa'ata'amilo ma fa'asolosolo. O le faasologa e liliu ai tusitusiga i fa'ailoga va'aia ma fa'aaoga ai le mamanu o le fonti e fai ma se ituaiga fa'aonapo nei o le fa'aaliga. Na lomia posita, kata valaaulia ma se tusi e faamamafa ai foliga o mataitusi. E 70 i le 100 sentimita le tele o posita. O le galuega lenei e fa'aalia ai le gagana ma mataitusi Saina o se aseta fa'ale-aganu'u tumau o aganu'u a Sasa'e.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Aesthetics and Chinese Mamanu Posita, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Aesthetics and Chinese Mamanu Posita e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Aesthetics and Chinese Mamanu Posita e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN