Fil Primary Function: Fa'asinomaga o le Fa'ailoga by Young Huale

Fil Primary Function: Fa'asinomaga o le Fa'ailoga by Young Huale is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2020

Fil Primary Function: Fa'asinomaga o le Fa'ailoga

by Young Huale

Client: By-Enjoy

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #102155

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fil Primary Function: Fa'asinomaga o le Fa'ailoga

FIL o se faiga fa'asinomaga fa'ailoga na fatuina mo se faleoloa e fa'atau atu ai aoina a le au mamanu ma isi mea mamanu. O le igoa o le FIL o lona uiga o le laina i le gagana Falani. O lo'o tafe atu se laina fa'aauau i le ogatotonu o mataitusi e tolu, o le mea lea ua avea ai le manatu i tua o le fa'ailoga ma mea tonu ma va'aia. E mafai ona fa'alautele pe fa'apu'upu'u le laina, lea e mafai ai ona fa'aaogaina le logo i umi eseese ma tulaga eseese a'o tausisia pea le ata autasi e tasi. O lo'o fa'aaogaina le fa'asinomaga i fa'ailoga o faleoloa, kata pisinisi, afifi, mea tusitusi, pine igoa, ato lima ma mea pepa.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Fil Primary Function: Fa'asinomaga o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Fil Primary Function: Fa'asinomaga o le Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Fil Primary Function: Fa'asinomaga o le Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai