Pizzamax Fa'asinomaga o Fa'aputuga by Salvita Bingelyte

Pizzamax Fa'asinomaga o Fa'aputuga by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2020

Pizzamax Fa'asinomaga o Fa'aputuga

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Colors

The Design

About Pizzamax Fa'asinomaga o Fa'aputuga

O Pizzamax o se fa'asinomaga fa'aputuga mo se laina la'ititi o fale'aiga pizza i Lithuania. O le fa'asinomaga muamua na fa'afefiloi ai le tele o sitaili kalafi ma tu'u atu ai i tagata fa'atau se lagona itiiti lava o le fa'aputuga. O le toe fuafuaina o lo'o fa'aogaina ai se fa'ailoga ua fa'afaigofieina i lanu mumu, uliuli ma pa'epa'e, o lanu e feso'ota'i i pizza fa'aItali masani. O upu pizza ma max o lo'o tu'uina i itu eseese o pepa fa'apisinisi ma pusa pizza. O mataitusi M ma X e iai pito pi'opi'o e fa'aalia ai tagata kuka o lo'o 'ave'ave pizza i lima sa'o. O le fa'asinomaga o lo'o fa'aaogaina i pepa fa'apisinisi, pepa tusi, pusa pizza ma lavalava.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Pizzamax Fa'asinomaga o Fa'aputuga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Pizzamax Fa'asinomaga o Fa'aputuga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Pizzamax Fa'asinomaga o Fa'aputuga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens